It is time my friends. It is time to get with the program. Star Trek is here, but what I am really talking about is the next wave in virtual sales & I know you can be on the cutting edge. DIY and for cheap. I know I am to never use that word in marketing but feel it's necessary to get to thru to you. I am talking to directly to you, the independent business owners. Especially those of you conducting live & online auctions or estate sales. You are all kicking & screaming about the impact of social distancing & I get it. I want you to embrace it & follow along as what I am proposing has several benefits. You will understand shortly. I promise, & the best part, bring a whole new group of shoppers, buyers and bidders to your sales, sites and shops.
Don't You Want New Business ?
If I was still in business, which sadly I am not, I would not be sharing this information. It would be my competitive edge as I was working on this very thing 3 years back, as some of you may know. At the time, the tech was new and expensive, but now it is not and its right in front of your noses. I want to share all my insights with you and may not be able to in one blog post but, I will try. I cannot wait to see who among you are brave enough to take the ball and run with it.
What if you could immerse your "former" live auction and estate sale attendees, and previewers for that matter, virtually? And in today's world, safely. How about have people preview and tour your estate sale or auction gallery online? Or even visit your antique store and look around? You might see where I am going but think it's a pipe dream or complicated and I tell you it is not. And, what it does for the bottom line will trump any expense as it saves you time and money with questions plus reduces you staffing costs. You already set up the floor, gallery or house. Now with a few simple steps and one person trained to take shoot the virtual tour you can allow people to browse, just like they were there physically and, in some cases, even more detailed. Sounds like the matrix and crazy to some of you but Paris Hilton is even working on bringing "the night club experience" with similar techniques. Again, it’s coming if you like it or not so why not be first.
Your Business 2.0
What's the first thing this improves. Your customer will see scale. And that is something hard to do with just an online catalog. They see your pretty pictures and read the measurements but that doesn't take the place of seeing it in relation to other familiar objects. I can't tell you how many times we'd sell a bronze and when people came to pick up their winnings, they'd see something else and say, "Wow, if I would have known that thing was that big, I would have bid on it." And that happened with all sorts of things. How about condition reports? They can scan over and object and see it so much better. Less time and questions and best yet...no staff for preview or shoplifting! I know you get it and I am sure you've seen what I am talking about in Real Estate Virtual Tours or drones, but I am telling you. You can now do this yourself and with very little training give the people what they want, and it will pay off.